PRIVACY POLICY

At Be The Fittest, we respect your privacy. We are committed to protecting the personal data we obtain.

This privacy policy explains how we process your data when you visit our website. This includes data you provide and data we may collect through www.bethefittest.co.uk (the 'Website').

Our Website Terms of Use explain visitors’ and users’ responsibilities and obligations when using our website.

Our Terms of Business explain the sale of services, goods or merchandise through our website.

This policy explains the following:

  • what information we may collect about you
  • how we will use information we collect about you
  • whether we will disclose your details to anyone else
  • your choices and rights regarding the personal information you provide to us

Our website may link to third party websites. These include our partner networks, advertisers and affiliates. These websites operate independently from us. We cannot accept responsibility or liability for their privacy practices or the availability of these sites or resources. The appearance of such links on our website is not an endorsement. You use these websites at your own risk. We advise you to review their privacy policies.

1. WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?

We need to collect and process information about you to provide our online sales services and related business activities. These include individually tailored recipes, workout training plans, online support and our community group chat feature.

When you use our website, we may ask you to complete forms to create an account. This applies to browsing, Workout With Ty and online purchases. We will ask you to provide us with the following information:

  • your name (first name and surname)
  • your email address
  • your phone number
  • gender
  • age
  • information about your exercise history
  • height
  • weight

To complete your online purchase you will also be asked to provide our third party payment service provider with:

  • your billing address
  • your shipping address (if different)
  • your payment details (e.g. credit card details)

We may obtain additional personal data when you voluntarily supply information through our website. This could include special categories of personal data, meaning data of a more sensitive nature.

You may interact with us on social media by liking, following, commenting, retweeting or sharing. By doing so, you understand that you consent to our interaction with you.

1.1 WEBSITE ANALYTICS AND TARGETED MARKETING

1.1.1 WEBSITE ANALYTICS

We use website analytics to evaluate and improve our Website. This helps us offer the best, most accessible service possible to all our customers. For example, we use third party analytics providers such as Google Analytics. They help us improve our visibility and monitor browser behaviour and navigation across the Website.

These third party analytics providers collect information on our behalf. They follow our instructions and their own privacy policies. We have contracts with all our third party analytics providers to protect your information’s confidentiality.

When you visit our Website, our service providers may collect the data listed below. They almost always anonymise and aggregate it before reporting to us:

  • number of visitors to our Website
  • pages visited while at the Website and time spent per page
  • page interaction information, such as scrolling, clicks and browsing methods
  • websites where visitors have come from and where they go afterwards
  • page response times and any download errors
  • other technical information relating to end user device, such as IP address or browser plug-in

To find out more about how this data is collected, please read below about the use of cookies and website analytics.

1.1.2 TARGETED MARKETING

We use the information we collect about you for targeted advertising. This helps us show you more relevant advertising content. We carry out targeted marketing through our own channels: our websites, display advertising and apps. We also use third party channels across multiple devices or browsers. We use the following platforms:

  • Facebook Inc.
  • Twitter Inc.
  • Google Inc.
  • Instagram

2. HOW DO WE USE YOUR PERSONAL DATA AND ON WHAT BASIS?

You may visit our Website to browse, ask about our services or make a purchase. We, or third party providers acting on our behalf, may use your personal information for the following purposes:

2.1 PROVIDING OUR PRODUCTS AND SERVICES

  • entering into an agreement with you to provide our services or products and in the provision of those services and products.
  • logging and processing your order in our information systems
  • providing physical delivery by couriers of products ordered online
  • providing a platform via which you may access our online support and dedicated Live Chat system and join our Instagram or Facebook community group

We collect and use this information to perform our sales contract with you. It also enables access to online services under our Website Terms of Use and Terms and Conditions of Supply.

2.2 CUSTOMER SERVICES & ENQUIRIES

  • replying to your enquiries or responding to concerns or complaints
  • providing you with information about the services we offer, including Workout With Ty newsletters, important announcements about your account, updates about our services, or offers and money off vouchers for our products and plans (where you have opted to receive these)

You may contact us with an enquiry or a concern about our website or online services. We aim to respond as promptly as possible. We do so based on our legitimate interest in replying to you.

If you have opted in to email newsletters or other marketing materials, you can opt out at any time. Use the unsubscribe feature in our emails or email info@bethefittest.co.uk

You may also be asked to opt- in to receive updates, information or promotional material including vouchers or discount offers and other similar services from our network of recommended suppliers from us or directly from these suppliers.

2.3 TAX & OTHER LEGAL OBLIGATIONS

  • reporting VAT and other company tax reporting purposes (as required by law)
  • complying with regulators, law enforcement agencies or in relation to any claims that may arise

We process personal information for the legitimate interests and under the legal obligation of ensuring that use of the Website (i) is lawful and non-fraudulent, (ii) does not disrupt the operation of our services, (iii) does not harass our staff or other individuals, and (iv) to enforce our legal rights and comply with our legal obligations.

In accordance with our legal obligations, we may disclose your information to the extent required by law which may include for financial accounting and taxation purposes with our auditors, regulators or other government bodies such as HMRC. We may also disclose your information to third parties in order to enforce or apply our contractual terms, to investigate potential breaches, to protect the rights and freedoms, property or safety of our business or those of our customers and other individuals.

Where we reasonably believe that you are or may be in breach of any of the applicable laws, we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on the Site of any changes in ownership or use of your information, and any choices you may have regarding that information.

2.4 COOKIES & WEBSITE ANALYTICS

Our Website uses cookies and other mechanisms to collect log and analytical information, to help analyse how visitors use the site and to compile statistical reports on Website activity. To find out more, please view our Cookies Policy or visit: All about Cookies.

Our website also uses Google analytics and you can find out more here:

How Google uses data when you use our partners' sites or apps.

To learn how to opt-out of Google analytics, please visit your Google Ads settings or: https://tools.google.com/dlpage/gaoptout/.

we process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website, and we aggregate this information together so we know that, for example, most of the visitors to our Website come from England).

This processing is crucial to the running of our online business and we therefore undertake such monitoring in the pursuit of our legitimate interests in improving our website and providing a better service and source of information to visitors.

This information is not used to develop a personal profile of you.

2.5 FINANCIAL TRANSACTIONS

Our third party payment provider handles all financial transactions through our e-shop directly. We will not share personal information with this provider. We will not receive the financial information you provide to them. The payment service provider we use is Stripe.

3. DO WE SHARE YOUR PERSONAL INFORMATION WITH ANYONE ELSE?

We will only ever share your information with third parties in the ways that are described in this privacy policy. To find out how the third parties listed here use your information, read their privacy policies on their websites.

3.1 PERSONNEL, SUPPLIERS AND SUBCONTRACTORS

We keep your information confidential, but may disclose it to our personnel (including personnel in our parent and other group companies), suppliers or subcontractors (including our cloud-based data processing, data analytics and payment service providers) insofar as it is reasonably necessary for the purposes set out in this privacy policy, provided that they do not make independent use of the information and have agreed to adhere to the rules set out in this privacy policy. In some instances, this data sharing may involve the transfer of information outside the EU. Please see our section on International Data Transfers below.

By group company, we mean our subsidiaries, our ultimate holding company and its subsidiaries, as defined with reference to the definitions of "holding undertaking" and "subsidiary undertaking" in section 1162 of the UK Companies Act 2006.

We will not pass your information on to third parties for marketing purposes unless you have provided your consent, in which event the advertisements that appear when you visit our Website will be targeted to provide you with more relevant advertising content and you may receive communications from third parties offering similar or related services to us.

4. YOUR CHOICES AND RIGHTS IN RELATION TO PERSONAL DATA WHICH WE PROCESS RELATING TO YOU

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest:

  • to ask for a copy of data we are processing about you and have inaccuracies corrected;
  • to ask us to restrict, stop processing, or to delete your personal data;
  • to request a machine readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
  • to make a complaint to a data protection regulator. You may contact them at: https://ico.org.uk/concerns/.

To make a request about any of these rights, email us at info@bethefittest.co.uk

Please let us know if you are unhappy with how we process your personal data. The best way is to email us at info@bethefittest.co.uk

5. CHILDREN

We do not knowingly use the Website to solicit data from or market to children under the age of 13.

A parent or guardian may discover that their child has provided us with information or receives communications without parental or guardian consent. If so, please bring this to our attention immediately. We will prioritise addressing this situation. We will delete the child’s information as soon as practicable. In such an event, please contact us at info@bethefittest.co.uk

6. SECURITY

We will take commercially reasonable, appropriate technical and organisational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our Website and services, taking into account the likelihood and severity those risks might pose to the rights and freedoms of our customers and other individuals who might be impacted.

In particular, we will take precautions to protect against the accidental or unlawful destruction, loss, or alteration, and unauthorised disclosure of or access to the personal data transmitted, stored or otherwise processed by us.

Please be aware that, while we make the security of our Website and your personal information a high priority and we devote considerable time and resources to implementing and maintaining robust information technology security, no security system can prevent all security breaches. By choosing to share your personal information with us, you accept the aforesaid and provide your information at your own risk.

7. RETENTION

In accordance with data protection laws and good commercial practice, we do not retain data in a form that permits identification of the person(s) to whom it relates for any longer than is necessary. Once we have fulfilled the purpose of collecting your information, we will permanently delete it or remove all identifiers. Removing all identifiers means it is no longer personal data. We may use such anonymised data for research and/or business analysis purposes.

You may provide personal information to purchase a plan and set up an account. We retain those details for as long as your account remains active.

Where you have a Be The Fittest account, your account will remain active for thirteen months from date of purchase, after which time all of your information will be removed from our system.

Where we obtain your personal data in relation to the use or purchase of our services or products, including VAT or invoicing information, we are obligated by law to keep this for a minimum of six years.

INTERNATIONAL DATA TRANSFERS

Our servers are located in the European Union and the information that we collect directly from you will be stored in these servers. We may also transfer your personal data to our third party service providers, many of whom may be located outside of the EU, operate from multiple locations including non-EU based operations or engage sub-processors located outside the EU.

There are agreements in place to ensure that all of our third party service providers process personal information using appropriate safeguards that meet the requirements of EU data protection laws.

If you would like to find out more about these safeguards or if you have any other queries or comments in relation to this policy, please let us know by emailing us at info@bethefittest.co.uk

8. CHANGES TO OUR PRIVACY POLICY

Please note that we may update this privacy policy from time to time. We will post future changes to this policy on this webpage. Where appropriate, we will also notify you by email. Please check back frequently to see any updates and changes to this privacy policy.

If you have any questions or comments about this privacy policy, please let us know by emailing info@bethefittest.co.uk

9. CONTACT US

Questions, comments and requests in relation to this privacy policy are welcome and should be addressed to info@bethefittest.co.uk