ABOUT US
MORE THAN FITNESS. IT'S A WAY OF LIFE
Be The Fittest is a personal training company based in Chelsea, London founded by Tyrone Brennand in 2014. We offer a full bespoke service built on movement, transforming bodies, minds and lives through strength, mindset and real human connection.
OUR STORY
THE BACKGROUND.
After a tough start in life, Tyrone Brennand set up Be The Fittest with help from The Prince’s Trust. Since then, the company has helped thousands of people work towards better health and fitness.
For example, some clients want to change how they look. Others want to feel stronger, fitter or more confident. In either case, Tyrone believes training should start with the client’s own goals.
That’s why he selects and trains each coach himself. As a result, clients can expect the same approach to training, whoever leads their session.
Ty
FOUNDER OF BE THE FITTEST
OUR JOURNEY
OVER A DECADE OF IMPACT
From training one client at a time to building a global community, our mission has always been the same to empower people to become the strongest version of themselves, inside and out.
2014
Launched Be The Fittest in Chelsea, London.
2016
Began working with celebrities and high-profile clients.
2018
Launched online coaching and global transformation programmes.
2020
Wrote my book 'Be The Fittest' to inspire more lives.
TODAY
Thousands of lives changed. And we're just getting started.
WHY CHOOSE
BE THE FITTEST?
PERSONALISED APPROACH
No cookie-cutter plans. Everything we do is tailored to you
MINDSET & ACCOUNTABILITY
We train your mind as hard as your body.
EXPERT
COACHING
Years of experience, continuous education and proven results.
SUSTAINABLE
RESULTS
Realistic strategies that create lasting change, not quick fixes.
A COMMUNITY THAT SUPPORTS YOU
You're never alone on your journey. We rise together.
OUR GOAL
THE VISION
At Be The Fittest, we want every client to learn and progress. So we build training around what you want to achieve and what fits into your life.
For example, if you need help between sessions, you can turn to us for support. During your sessions, we’ll show you how to exercise with good technique. We can also help you plan meals around your daily routine.
If you’d like to explore yoga, breathing exercises or meditation, you can include those in your training. Over time, these skills can help you build a routine you can stick with.
OUR VALUES
WHAT WE STAND FOR
Integrity in everything we do
Excellence in our coaching and results
Empathy and respect for every individual
Growth - for our clients and ourselves
Community over competition
FREQUENTLY ASKED QUESTIONS